Course curriculum

  • 1

    Module 1

    • Welcome!

    • Copy Crash Course Intro

    • Video 2 - The 5 Ws of Copy
  • 2

    Module 2

    • Video 1 - Copywriting 101

    • Video 2 - Selling in the Modern Era

    • Video 3 - The Bigger Picture

    • Video 4 - Ethical Persuasion 101
  • 3

    Module 3

    • Video 1 - Deconstructing to Construct

    • Video 2 - The 5 Pre-Writing Elements

    • Video 3 - Two Timeless Rules You Must Never Break

    • Video 4 - The "Go To" Copy Formula
  • 4

    Module 4

    • Video 1 - Phase 1 - Attention

    • Video 2 - Element #1 - The Call Out

    • Video 3 - Element #2 - Big Promise Headlines

    • Video 4 - Element #3 - Sub-Headlines

    • Video 5 - Element #4 - Storyselling
  • 5

    Module 5

    • Video 1 - The Interest Elements

    • Video 2 - Element #5 - Provide the Solution

    • Video 3 - Element #6 - Highlight Their Pain

    • Video 4 - Element #7 - Explain Ease of Use

    • Video 5 - Element #8 - Show Speed to Results
  • 6

    Module 6

    • Video 1 - The Desire Phase

    • Video 2 - Element #9 - Future Casting

    • Video 3 - Element #10 - Prove the Client's Legitimate

    • Video 4 - Element #11 - Detail the Benefits in Bullets

    • Video 5 - Element #12 - Prove the Offer's Legitimate

    • Video 6 - Element #13 - Make Your Offer in Detail

    • Video 7 - Element #14 - Build Up the Value

    • Video 8 - Element #13 - Add Bonuses

    • Video 9 - Element #14 - Reveal Your Price
  • 7

    Module 7

    • Video 1 - Action Elements

    • Video 7.2 - E #17 - Scarcity & Urgency

    • Video 7.3 - E #18 - Give a Guarantee

    • Video 7.4 - E #19 - Call to Action

    • Video 7.5 - E #20 - Give a Warning

    • Video 7.6 - E #21 - Give a Recap / Reminder

    • Video 7.7 - Facebook Ad Copy Bonus

    • Video 7.8 - CCK Facebook Ad Compliance Training

    • Video 7.9 - Chris / Liana Facebook Ad Compliance Discussion (Zoom Recording)

    • Video 7.10 - Email Copy Bonus

    • Video 7.11 - CCK Email Training

    • Video 7.12 - Landing Page Copy Bonus
  • 8

    Module 8

    • Video 1 - Market Research

    • Video 2 - How to Do Market Research

    • Video 3 - Verifying Your Assumptions

    • Video 4 - Live Market Research Demonstration

    • Video 5 - Minute by Minute Manifestations (aka Going DEEP)
  • 9

    Module 9

    • Video 1 - Markets from a Macro Perspective

    • Video 2 - Problem Awareness & Market Sophistication

    • Video 3 - Offer Positioning 201